商務英語閱讀

Chapter1

二、短語翻譯。英翻漢

Sluggisheconomy蕭條的經濟Fullemployment充分就業

Tradedeficit貿易赤字in-depthanalysis深入的分析

Industrializedcountries工業化國家

free-tradeagreement自由貿易協定

internationalspecialization國際專業化

productdifferentiation產品差別

tradesurplus貿易盈余determinativefactor決定性因素

三、漢翻英

經濟雙贏economicwin-win關稅壁壘tariffbarrier

收入不平等wageinequality勞動生產率laborproductivity

解雇工人layoffworks生產要素factorofproduction

雙邊協議bilateraldeal回歸分析regressionanalysis

市場準入marketaccess世界經濟復蘇worldeconomicrecovery

四.Translation

itoringsystemwillfinallysubstitutetheUSGovernment’scap

oncigarimportsfromCuba.

rrelbetweenMexicoandtheUSwillbenoavailanditmay

disrupttheliftingoftheagriculturaltariffsundertheNorthAmerican

FreeTradeAgreement.

omiccooperationbusinessforum,whichwilldiscusshowto

minimizethenegativeimpactofglobaleconomicimbalanceadjustment

onChina,willtakeplaceshortlybeforetheministerialconference.

ricansattributethistosuchobviouscausasadevalued

dollarorbusinesscycle.

rearchhasshedlightonthefactthatthereareheavy

financialandpoliticalcostsassociatedwiththemeasuresnecessaryto

reducetheemissionofgreenhougas.

rerumorsthatthegovernmentstruckaprivatedealwiththe

corporation’schairmanlastmonth.

ositionixertingpressureontheUSgovernmenttochange

thepolicytowardstextileimports.

heestablishmentofthebilateralfree-tradeagreement,the

emergingeconomyhasalwaysbeenattheforefrontofscienceand

technology.

ral,floatingexchangeratesaresuppodtoinsulatecountries

frompersistentdifferencesininflationwiththeirtradingpartners.

ingtoconrvativeestimates,by2010,China’simportand

exportvolumewithNorthAmericaandtheEUwouldsurpass$400

billionrespectively,withtenASEANcountriexceeding$200billion.

五、完形填空

ing

ty

Chapter2

二、consumer-goods消費品discountretailers折扣零售商

brandequity品牌資產價值advertisingbudget廣告預算

real-timesalesdata實時銷售數據salespromotion促銷

profitmargin盈利scannerdata掃描數據

三、漢翻英

價格溢價pricepremium基線銷售ba-linesales

減價pricereductions廣告支出advertisingspending

營銷組合marketingmix銷量溢價quantitypremium

產品數量（種類）product-linevariety美元分配allocationofdollars

四.翻譯

ernmenthasallocated$0.1billiontothedevelopmentand

utilizationofrenewableenergyintheruralareas.

ldnotdeveloptheWesternregionattheexpenof

orethegovernmenthasbeenfollowinga

sustainabledevelopmentroadattachingequalimportancetoeconomic

developmentandenvironmentprotection.

responsiblenation,ChinawillstrictlybeabidebytheWTO

rulesandhonoritscommitments.

idgrowthinChina’sgrainproductioncanbeascribedtothe

factthattheChinegovernmenthasimplementedariesofreform

policyandmeasuresintheruralareas,suchasraisingthepricesofgrain

purchadbythestate.

lobalizationera,notallcountriesplayonthelevelplayground.

Somedevelopingcountrieshavetoadheretosomemarketingprinciples,

orevenaccedetotherequestsofsomegovernments.

epastyear,theglobalinvestmentdemandwasonthewane;

themajorworldcurrenciessufferedswiftturbulenceandsomeemerging

marketsunderwentverefinancialcrisis.

ksfundamentallyalterthenatureofcompetitionandlevelthe

playingfield,especiallyforsmallerbusinessregardlessofthebarrierslike

timeanddistance.

hmicrocreditprojects,withthecreditavailableondemand,

farmersareabletopaybackboththeprincipleandinterestintime.

’svigorouconomicdevelopmentisindicativeofthefactthat

Chinahasbecomeoneofthecountriesthatenjoythehighesteconomic

growthspeedintheworld.

ereformofthewhollystate-ownedcommercialbanks,when

somequalifiedcommercialbankseklistinginthestockmarket,others

certainlywillfollowsuit.

五、完形填空

bility

ng

Chapter3

二.Privilegedminority享有特權的少數人Gasstation加油站

Marketingrearch市場調查Professionalcompetence專業技能

Asalespoint賣點Productdesign產品設計

Potentialconsumer潛在顧客Businessdisaster商業災難

三、漢翻英

日常生活dailylife廣告活動advertisingcampaigns

物理特征physicalcharacteristic視覺想象visualimagination

國內媒體nationalmedia銷售增長salesincrea

銷售渠道distributionsystem

產品到導向型的廣告product-orientatedadvertising

四.翻譯

shaveattributedthemaincauofthecompany’spoor

performancetoitspoorHRfunctions,especiallytheappointmentofthe

niormanagement.

hAirwaysintendstocreateamoreflexibleandmodern

corporateculturethroughtherelocation

aboutredundancymakethecompanyatitsworstintermsof

moraleeversinceitsfoundation.

inancialscandals,manycompaniescanonlyresorttocharity

activitiestoimprovetheircorporateimage.

ciansshouldnotengageinbusinessaffairsthatmightaffecttheir

politicaljudgment.

epingpartneroftheenterpri,heintitledtosharethe

profits,butisdeprivedofparticipatinginitsmanagement.

atchingthisinterview,sherealizeshowdifficultitistobea

thing,youneedtohavethemoney;for

another,youneedtohavetheinsighttopicktheright(promising)

start-ups.

raspecificmarket,inadditiontoacquiringsufficient

knowledgeaboutourtargetcustomers,wealsoneedtoknowaboutthe

localpoliciesandabidebythem.

eeffortsoftheuniversitystudents,itwasbroughttolight

thatthisworld-famousmultinationalhadestablishedsomesweat

factoriesinChina.

ewhencustomerschangeconstantlyandrapidlyintheir

needs,onlycompanieswhoarequicktorespondcansurviveand

succeedintheend.

五、完形填空

ectual

Chapter4

三.PhraTranslation

1.人口流動2.供應商網絡

3.標準零配件4.特殊制造技術

3.互補經濟體6.反日情緒

7.外方合作人,外國附屬公司8.上市

企業并購mergersandacquisition

海外擴張overaxpansion

全球化戰略globalizationstrategy

保護主義措施protectionistmeasures

市場準入accesstomarket

知識產權intellectualpropertyright

貿易伙伴tradingpartners

資本投入capitalinvestment

四.翻譯

snowoffersystemsthatworkonlywiththeirhardware,but

theyaretryingtomaketheirequipmentintegratewithother’shardware.

lturalexports,bycontrast,respondimmediately,growingatan

annualrateof17.7percentin1980and1981.

oktakesastrategicviewofbusinessanddevelopstheability

totakeamultidisciplinaryapproachtomanagingabusinessand

resolvingproblemsandissues.

totherecessionand9/11,MayorMichaelBloombergmust

contendwithawhoppingbudgetdeficitprojectedto60billion.

hrowthemintofireorexpo

tohightemperature.

uture,inadditiontosyndicatingourgroups’efforts,wewill

allywithforeigncompaniestoleverageadvantagesandenhanceglobal

competitiveness.

ertainthatinduecouroftime,theeconomicreformswill

havebroughtaboutresultsandbenefitsthatwillgobeyondChina’s

boundaries.

hemajorbankshaslowereditsinterestrateandtheother

bankixpectedtofollowsuit.

thequarterlymeetings,it’stheboss’sresponsibilityto

respondtoeachmanager’splan.

putinplaceaneworderofthesocialistmarketeconomy

throughcompletingthemarketsystemandrectifyingandregulatingthe

marketbehavior.

五、完形填空

lent,ge,

ce

Chapter5

三、漢翻英

上市公司對…隨時留意,小心提防

會計師事務所國外子公司

經濟規劃的持觀望態度

(財務)調帳報告業績評定指標/方法

Generallyacceptedaccountingprinciplesrevenuerecognition

Incomestatementearningspershare

Managingdirectorcredit-ratingagencies

Financechiefs/executivesinstitutionalinvestors

四.翻譯

tingcostshavealmostwipedoutthecompany’sprofitsfromlast

year.

’s

noteasytopindownwhatexactlyitisthatpleascustomersthemost.

jectteamdecidedtoadheretoitsoriginalplandespitethe

appallingweather.

ressconference,thePRmanagerreiteratedthatthe

company’r,manyprivate

shareholdersremainskepticalaboutsuchclaims.

laborlaw,whichtookeffectlastyear,islikelytoraithe

laborcostofaconsiderednumberofenterpris

snioremployeesarereluctanttoexpresstheirviewsormake

anysuggestionsbecautheydon’tthinktheirideaswillreallybeput

intopractice.

elieforganizationshavealsoembarkedonfund-raising

campaignssoastoprovidemorefinancialsupportfortheearthquake

victims.

30companiessubmittedtheirrequestforpriceris,butmost

ofthemdidn’tstandachanceofgettingapprovalfromtheregulatory

agency.

ision-makersemtohavealreadygivenuponthereform

programthoughitsinitiatorsarestilltryinghardtoelicitsupportfrom

otherstakeholders.

model,whichhasjustbeenreleadontothemarket

recently,isbeingtoutedasthemostenergy-efficientand

environmentally-friendlyproductofitskind.

五、完形填空

rpart

arent

Chapter8

三、漢翻英

公司未來愿景

消減成本

利用資源

投資組合

untappedniches尚未被競爭者發現的市場機會

conveniencestores便利店

marketgments市場細分

premiumbrand高端品牌

實施戰略executestrategy

競爭優勢competitiveadvantage

實證研究empiricalstudies

核心品牌corebrand

分銷系統distributionsystem

控股公司aholdingcompany

文化沖突cultureclashes

股東財富shareholderswealth

四.翻譯

agementbelievesthatitxistingmanufacturingand

marketingexperticanbeleveragedwiththenewbusiness.

lch,GeneralElectricchairman,wasuniversallyacclaimedas

oneofthemostsuccessfulmanagerinthe20thcentury.

anecompanyisunanimousinitssupportofdivestituresince

theacquiredbusinessunitisdestroyingthecorporatevalue.

udyrevealsveralfaultlinesthatcompaniesfrequently

encounterastheyexecutetheircorporatestrategy.

msaroattheveryouttwhenAnheurBuschacquired

EagleSnacks.

&TputupwithlossinNCRalmostfromthestart,butcontinued

tosubsidizeit.

expectedtoderiveabove-averageprofitabilityfromthe

acquisitionofTheLearningCompany.

bearinmindthatacorporatestrategymustbeconstantly

evaluatedanddivestituredecisionsmadebeforeitistoolate.

&Trealizedthattelecomequipmentisnotidenticaltocomputer

technologies.

’’s

theresultofacombinationofveralfactors,ratherthan

unidimensional.

五、完形填空

m