1SRC(definition)
SRCisanunconsciousreferencetoone’sownculturalvalues,experiences,and
knowledgeasabasisfordecisions.
2conciliation(definition)
Conciliationisanonbindingagreementbetweenpartiestoresolvedisputesby
askingathirdpartytomediatedifferences.
3arbitration(definition)
4Aglobalbrand(definition)
Aglobalbrandistheworldwideuofaname,term,sign,symbol,design,or
combinationthereofIntendedtoidentifygoodsorrvicesofonellerandto
differentiatethemfromthoofcompetitors.
5salespromotion(definition)
Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchasand
romotionsare
short-termeffortsdirectedtotheconsumerorretailertoachievespecificobjectives
6Internationalpublicrelations(definition)
Publicrelations(PR)iscreatinggoodrelationshipswiththepopularpressandother
mediatohelpcompaniescommunicatemessagestocustomers,thegeneralpublic,and
governmentalregulators.
7dumping(definition)
roachclassifies
internationalshipmentsasdumpediftheproductsaresoldbelowtheircostof
rapproachcharacterizesdumplingasllinggoodsinforeign
countrybelowthepriceofthesamegoodsinthehomemarket.
8countertrade(definition)
Countertradeisapricingtoolthateveryinternationalmarketermustbereadyto
employandthewillingnesstoacceptacountertradewilloftengivescompanya
competitiveadvantage.
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